OUR STORY

ABOUT FLTRD

FLTRD is a leading fashion platform in the Middle East, curating and operating niche concept stores and pop-up shops. We specialize in selecting, merchandising, and promoting a diverse range of products and designer brands, including ready-to-wear fashion, accessories, home décor, footwear, and art.

In addition to retail, FLTRD provides comprehensive brand development, sales, and distribution services to drive regional awareness and sustainable growth for emerging and established brands.

OUR MISSION

A multifunctional platform committed to cultivating a creative community, elevating retail experiences, fostering and developing fashion designers, and promoting radical talents. 

ABOUT FOUNDER

ZEINA LADKI

founder of FLTRD is a dedicated professional with an extensive background in sourcing unique designer collections and objects for corporations entities such as Harvey Nichols and Bloomingdales, where she spent 12 years as the Merchandising Manager.

Since the beginning of her journey in the field of fashion in 1993, Zeina has launched several renowned fashion stores, including Gigi Concept Store in Galleria Mall Al Barsha.

Zeina has a track record of achievements in retail management and fashion buying.

zeina ladikis'

News & Timeline

dubai fashion week

Zeina earned has a track record of achievements in retail management, buying and creative concepts, including playing a major role towards launching several renowned fashions houses – to name a few, Bloomingdale’s in Dubai and Kuwait, ZARA in the Middle East and Harvey Nichols in Dubai.