Be Free

Be Free by Azaïdé

2023
Mixed media on canvas, 120x80 cm
Limited Edition 3 of 8

*FLTRD Store Pik Up is not available for this product

About the Artist and Collection

Couture Divas by Azaïdé is a two-year project celebrating strong, independent women through vibrant pieces blending vintage and modern styles with authentic traditional wear. Inspired by her grandmother, a women's rights advocate in North Africa, Azaïdé pays tribute to women’s courage and beauty. Her name, derived from the Persian word "Azadeh" meaning "free-minded," reflects her mission to promote liberation and empowerment through her art.

Azaïdé’s creative process involves transforming old photographs into stories that empower women to break boundaries and explore their potential. By incorporating elements of pop culture, her work remains relatable while celebrating Arab heritage. Through modernized traditional attire, Azaïdé fosters global cross-cultural dialogue and inspires audiences worldwide.

About the Artwork

Be Free portrays a vibrant, multi-faceted woman who captivates with her retro aesthetic and bold self-expression. As a global icon in vintage-street fashion, she embraces defiance and rebellion, living in the moment and breaking free from oppression. Her dress, adorned with intricate oriental embroidery, symbolizes protection and empowerment.

Set against a backdrop of nostalgia and modern TikTok trends, Be Free revitalizes retro sports as a means of independence and artistic expression. Despite challenges, she adapts, learns, and persists, striving for emancipation and self-discovery.

Azaïdé’s unique blend of traditional embroidery with modern flair empowers her female characters, enabling them to reveal their true selves and shine brightly.